Partnerships are your key to driving unparalleled reach & revenue

Iconic Duos has everything you need
to confidently build & execute
successful brand partnerships

Partnerships are your key to driving unparalleled reach & revenue

Iconic Duos has everything you need to confidently
build & execute
successful brand partnerships

MAKE 

MONEY

Introduce partnerships as a lucrative revenue stream

Increase AOV & profit margins

Save on costs with win/win collabs

Grow client base for increased revenue

Reach

Customers

Build buzz & hype to reach new customers

Grow your social media, email list, customer list, referrals & website traffic

Build

Authority

Attract media attention

Align with brands that reflect your goals

Tap into existing trust, credibility, 'cool factor', relationships & resources

Forge long term relationships to build your brand, career & network

MAKE 

MONEY

Unlock a new revenue stream, boost your profit margins with AOV increases & saved costs, all while growing your customer base.

Reach

Customers

 Build buzz & expand your reach. Watch your social media, email lists, & customer base flourish with every new partnership

Build

Authority

 Align with brands that elevate yours, attract media attention & forge long term relationships to build your network. Tap into existing trust, credibility, 'cool factor', relationships & resources.

What is a brand partnership & why are they iconic?

2+ brands team up, create something & help each other grow with clever cross promotion. 

They're one of the most cost effective, powerful marketing strategies around & can be used in events, products & social media.
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"The Partnerships Masterclass is one of the best investments I've made in my business"
- Leanne

How you'll win with partnerships

What's included in the course...

LIVE COHORT: 7th MAY 2025
LIVE COHORT

One of the beautiful things about partnerships is that every brand is unique.

If you're anything like me, self-guided courses can end up in the 'too hard basket.' So, this round of Iconic Duos comes with a helluva value add to give you personalised support along the way. 

This involves 5 x group sessions, facilitated live by yours truly, where we:

Brainstorm
Network
& Get things done

Tap into personalised support, a fabulous group of partnership-minded brand owners & marketers & get all of your questions answered. 

1: Foundations

I promise you won't yawn! I know that you're itching to skip ahead, but module 1 is a fantastic overview of opportunities available to your business! Get inspired & understand the differences between Brand, Influencer, Licencing & Sponsorship partnerships, so that you can develop partnerships that will work for you.

2: Marketing Strategy

Partnerships work best when they're used regularly to drive growth. In this module, you'll learn how to incorporate partnerships into your wider marketing mix. We'll also talk through calendar mapping & budgeting.

3: Creative Ideation

Ever wanted to have an entire year of marketing ideas & campaign concepts planned out in advance? So did I. So, I'll share my framework for developing 12months of brilliant marketing campaigns in one go.


7: Win/Win Deals & Agreements

You got the first date, you've been courting & it's time to propose (a brand deal, of course). This module covers negotiation tactics that might surprise you, as well as simple contracts you can use to solidify your partnership. Yep, the masterclass also comes with a few contract templates you can use! 

8: Amplifying a Campaign

You've secured an awesome partnership! Now, you'll want to get as many eyeballs on the campaign as possible. In Module 8, I'll show you how to find creative ways to promote your partnership for the best results.

9: Tracking & Reporting

You've made it! The very last module runs through some effective tools for establishing, tracking & sharing a successful campaign. Don't miss this step, either! What you implement from module 9 will inform your future partnerships, as well as solidify great relationships.


4: Identifying a Partner

Thankfully, this bit is far easier than finding true love on Tinder. I'll show you how to find your brands' perfect match(es), with some nifty tools, hacks & metrics to look out for.

5: Value & Assets

You're probably sitting on a goldmine of value, but how do you identify, create & communicate value to a potential partner? This module shares my framework for developing a win/win partnership that delivers results for both parties. You've got big goals & knowing what you bring to the table will help you achieve those goals quick, smart!

6: The Pitch

Let's do this! Module 6 is all about how to nail your outreach & relationship building in a way that increases your chances of a deal. I've got a game-changing hack for finding the contact details of ANY decision maker you need (it's a little bit stalky, but it's never failed me). The learnings from this module can be applied to any sort of pitch you're going for - sales, retailers, partnerships, investors even!

ELLE SALVATO

Creative Director & Founder, From The Clouds Creative.

BONUS MINI-CLASS 
LICENSING FUNDAMENTALS

Ever thought about collaborating with Disney? Star Wars? Harry Potter? Vegemite? Barbie? Polly Pocket? Rugrats? There are so many wonderful worlds, stories & brands you can align with through licensing.

Licensing is a type of brand partnership, & one that you can tap into for incredible results, whether you're a licensee or licensor! 

Iconic Duos gives you access to the wonderful brain of Elle Salvato, a licensing expert who has worked across most of the brands above. Elle has kindly provided a mini-class on brand licensing, answering the burning FAQ's from the community. 

Elle's experience with licensing deals across Paramount, Target, Disney, Huggies & more is insanely valuable, & such an epic bonus to the course. 


Iconic Duos is an online course structured across 9 pre-recorded video modules, with a supporting workbook, supporting links & resources. Each module takes less than an hour to complete.

1: Foundations

I promise you won't yawn! I know that you're itching to skip ahead, but module 1 is a fantastic overview of opportunities available to your business! Get inspired & understand the differences between Brand, Influencer, Licencing & Sponsorship partnerships, so that you can develop partnerships that will work for you.

2: Marketing Strategy

Partnerships work best when they're used regularly to drive growth. In this module, you'll learn how to incorporate partnerships into your wider marketing mix. We'll also talk through calendar mapping & budgeting.

3: Creative Ideation

Ever wanted to have an entire year of marketing ideas & campaign concepts planned out in advance? So did I. So, I'll share my framework for developing 12months of brilliant marketing campaigns in one go.

4: Identifying a Partner

Thankfully, this bit is far easier than finding true love on Tinder. I'll show you how to find your brands' perfect match(es), with some nifty tools, hacks & metrics to look out for.

5: Value & Assets

You're probably sitting on a goldmine of value, but how do you identify, create & communicate value to a potential partner? This module shares my framework for developing a win/win partnership that delivers results for both parties. You've got big goals & knowing what you bring to the table will help you achieve those goals quick, smart!

6: The Pitch

Let's do this! Module 6 is all about how to nail your outreach & relationship building in a way that increases your chances of a deal. I've got a game-changing hack for finding the contact details of ANY decision maker you need (it's a little bit stalky, but it's never failed me). The learnings from this module can be applied to any sort of pitch you're going for - sales, retailers, partnerships, investors even!

7: Win/Win Deals & Agreements

You got the first date, you've been courting & it's time to propose (a brand deal, of course). This module covers negotiation tactics that might surprise you, as well as simple contracts you can use to solidify your partnership. Yep, Iconic Duos also comes with a few contract templates you can use! 

8: Amplifying a Campaign

You've secured an awesome partnership! Now, you'll want to get as many eyeballs on the campaign as possible. In Module 8, I'll show you how to find creative ways to promote your partnership for the best results.

9: Tracking & Reporting

You've made it! The very last module runs through some effective tools for establishing, tracking & sharing a successful campaign. Don't miss this step, either! What you implement from module 9 will inform your future partnerships, as well as solidify great relationships.

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MAY 2025

LIVE COHORT

5 x Live Group Sessions

If you're anything like me, self-guided courses can end up in the 'too hard basket.' So, this round of Iconic Duos comes with a helluva value add to give you personalised support along the way.

Our live cohort included 5 x group sessions, facilitated live by yours truly, where we:

Brainstorm
Network
& Get things done

Tap into personalised support, a fabulous group of partnership-minded brand owners & marketers & get all of your questions answered. 

Testimonials
Thank you so much for this course. Honestly, it’s been the best investment of my life. From the bottom of my heart it’s been totally worth it and really just something that I needed. I’m really excited - watch this space!

- Sandrine

The Partnerships Masterclass is one of the best investments I've made in my business as I had no prior experience in collaborations & partnerships. I can tell just how much effort Jess has put into making this masterclass incredibly valuable for all her students and I learnt SO much. It gave me inspiration for new ideas, it helped me plan out our year of campaigns, it helped me understand how much value we have to offer as a brand and even helped with my mindset around that too. It was amazing!

- Leanne


You’re a master at this and it’s been so valuable to have the opportunity to gain insights from you.

- Susan
Thank you so much for this course. It has been priceless! I have recommended this to so many friends. It’s been amazing...

You’re setting the right standard and the right formula of how to do it  [partnerships] properly. I’ve been guessing - I’ve had some amazing collaborations [in the past] but honestly it’s been total busk - I had no idea what I was doing and whether it was fair. Going forward, now I know that I have the tools to work with partnerships.

- Patricia

LOVING the Partnerships Masterclass. My team have also commented on how much they appreciate learning new skills

- Ella


 This course is AMAZING. Legit AMAZING. I am so so soooo grateful

- Tori

8 week course | complete at your own pace | lifetime access | LIVE Cohort [5 x group sessions]

Make money, reach customers & build authority with smart brand partnerships

Your Mentor

JESS RUHFUS
I am absolutely partnership obsessed. I've attracted over 10,800 consumer brands to strategic partnerships through my company Collabosaurus (acquired) & I’m currently scaling a boujee toilet drop company called No.2 Co, where we have sold out 4x over thanks to brand partnerships.

I've spent the last decade helping brands connect with their 'perfect match' partnerships. I've worked with brands such as ASOS, Marks & Spencer, Pinterest, Microsoft, Estee Lauder & Walmart & I get so much joy from helping small brands with growth strategies that get people talking. 

I've spoken on the Vogue stage, keynoted for Microsoft, Jumbled & Apple - all on the topic of clever collaborations. I've even won a B&T 30under30 award in entrepreneurship!

Your Mentor

JESS RUHFUS
I am absolutely partnership obsessed. I've attracted over 10,800 consumer brands to strategic partnerships through my company Collabosaurus (acquired) & I’m currently scaling a boujee toilet drop company called No.2 Co, where we have sold out 4x over thanks to brand partnerships.

I've spent the last decade helping brands connect with their 'perfect match' partnerships. I've worked with brands such as ASOS, Marks & Spencer, Pinterest, Microsoft, Estee Lauder & Walmart & I get so much joy from helping small brands with growth strategies that get people talking. 

I've spoken on the Vogue stage, keynoted for Microsoft, Jumbled & Apple - all on the topic of clever collaborations. I've even won a B&T 30under30 award in entrepreneurship!

"Collaborations definitely played a huge part in the role & the Barbie strategy...really what has given Barbie longevity in a toy industry where so many brands come in and out." 

Lauren Pickering

Investment

Upfront

$1299 AUD

Payment Plan

6 x $219 AUD

Investment

$1299 

or 6 x monthly payments of $219


OPTIONAL 1:1 STRATEGY SESSION ADD-ON WITH JESS


The strategy in this course will help you 
confidently build & execute brand partnerships for years to come.

BONUS MINI-CLASS 
LICENSING FUNDAMENTALS

ELLE SALVATO

Creative Director & Founder, From The Clouds Creative.

ABOUT THE MINI-CLASS

Ever thought about collaborating with Disney? Star Wars? Harry Potter? Vegemite? Artists? Barbie? Polly Pocket? Rugrats? The list goes on. 

Licensing is one type of partnership, & one that your brand can tap into for incredible results (either as the licensee or licensor!) Iconic Duos gives you access to the wonderful brain of Elle Salvato, a licensing expert having worked across most of the brands above (& more like Target, Paramount & Huggies!) 

Elle has kindly provided a mini-class on brand licensing, answering the burning FAQ's from the community. 

FAQ's

How do I get a 1:1 strategy session with Jess?

The May 2025 cohort comes with 5 x LIVE group sessions to gain personalised strategy help from Jess, as well as great networking.
If you'd like a 1:1 with Jess, there's an option to nab one at a discount via the checkout page.

What is the time commitment?

Each module contains 1 - 3 short videos between 20mins - 1hour that you can complete at your own pace.

The approximate time investment is 12-17 hours total, which includes time for your own brands development work campaign, pitch planning & all 5 live group calls. I recommend dedicating 1.5hrs a week over 8 weeks.

Do I get access to all of the modules immediately?

Yes! From 7th May 2025. The on-demand course means that you can complete the course at your own pace (i.e you can complete it in a *very jam-packed* day if you eat lunch at your desk haha)

I would like to offer partnerships as a service to our clients. Will this course help with that?

Yes! You'll benefit even more by coming to the course with 1 - 2 existing clients in mind, that you can use for some of the exercises & creative ideation.
Team members from one organisation can be added to the course for an organisational discount, get in touch with how many team members you would like to put forward & we can provide a quote.

I'm a marketer, will this course help me with my career?

ABSOLUTELY! Partnerships are a key skill for any marketer & they offer you a fantastic opportunity to create value within an organisation (& help you get promoted, of course!)

What is the ROI for this course?

We are confident that alumni who put the Iconic Duos framework into practice see significant return on investment.

Paid sponsorship style partnerships return anywhere between $3k-80k (depending on your brands size & value), meaning that monetary return is incredibly attractive.

From a marketing standpoint, collaborations can also help you reach hundreds of thousands of potential customers each year by leveraging currencies other than cash! So, what is it costing you to NOT use partnerships as part of your strategy? Likely tens of thousands of dollars each year.
Compare this to the cost of the course? The skills you develop continue to return for years to come.

What is the payment plan?

Please refer to the checkout page to view payment options.

I have another question about this course

Feel free to email jess [at] jessruhfus.com

More FAQ's

(without the fancy animation - because my coding days are behind me haha)

When does the LIVE COHORT begin:

WEDNESDAY MAY 7TH, 2025

Do you offer refunds?

We open up full access to the entirety of the course from May 7th 2025, so a refund after this date is not permitted

What if I cannot attend live sessions?

Live session times will be determined based on the majority of the cohorts' availability. We make sure there is a variation of times & days to maximise the possibility of as many people attending as possible. However, if you cannot attend, you're able to submit questions prior to the calls & catch the recorded replay :)

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