PARTNERSHIPS MASTERCLASS
PARTNERSHIPS MASTERCLASS
Partnerships are your key to driving unparalleled reach & revenue
The Partnerships Masterclass is everything you need to confidently build & execute successful brand partnerships
Partnerships are your key to driving unparalleled reach & revenue
The Partnerships Masterclass is everything you need to confidently build & execute successful brand partnerships
MAKE
MONEY
Introduce partnerships as a lucrative revenue stream
Increase AOV & profit margins
Save on costs with win/win collabs
Grow client base for increased revenue
Reach
Customers
Build buzz & hype to reach new customers
Grow your social media, email list, customer list, referrals & website traffic
Build
Authority
Attract media attention
Align with brands that reflect your goals
Tap into existing trust, credibility, 'cool factor', relationships & resources
Forge long term relationships to build your brand, career & network
MAKE
MONEY
Unlock a new revenue stream, boost your profit margins with AOV increases & saved costs, all while growing your customer base.
Reach
Customers
Build buzz & expand your reach. Watch your social media, email lists, & customer base flourish with every new partnership
Build
Align with brands that elevate yours, attract media attention & forge long term relationships to build your network. Tap into existing trust, credibility, 'cool factor', relationships & resources.
What is a brand partnership or collaboration?
2+ brands team up, create something & help each other grow with clever cross promotion.
They're one of the most cost effective, powerful marketing strategies around & can be used in events, products & social media.
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"The Partnerships Masterclass is one of the best investments I've made in my business"
- Leanne
How you'll win with partnerships
What's included in the course...
1: Foundations
I promise you won't yawn! I know that you're itching to skip ahead, but module 1 is a fantastic overview of opportunities available to your business! Get inspired & understand the differences between Brand, Influencer, Licencing & Sponsorship partnerships, so that you can develop partnerships that will work for you.
2: Marketing Strategy
Partnerships work best when they're used regularly to drive growth. In this module, you'll learn how to incorporate partnerships into your wider marketing mix. We'll also talk through calendar mapping & budgeting.
3: Creative Ideation
Ever wanted to have an entire year of marketing ideas & campaign concepts planned out in advance? So did I. So, I'll share my framework for developing 12months of brilliant marketing campaigns in one go.
7: Win/Win Deals & Agreements
You got the first date, you've been courting & it's time to propose (a brand deal, of course). This module covers negotiation tactics that might surprise you, as well as simple contracts you can use to solidify your partnership. Yep, the masterclass also comes with a few contract templates you can use!
8: Amplifying a Campaign
You've secured an awesome partnership! Now, you'll want to get as many eyeballs on the campaign as possible. In Module 8, I'll show you how to find creative ways to promote your partnership for the best results.
9: Tracking & Reporting
4: Identifying a Partner
Thankfully, this bit is far easier than finding true love on Tinder. I'll show you how to find your brands' perfect match(es), with some nifty tools, hacks & metrics to look out for.
5: Value & Assets
6: The Pitch
Let's do this! Module 6 is all about how to nail your outreach & relationship building in a way that increases your chances of a deal. I've got a game-changing hack for finding the contact details of ANY decision maker you need (it's a little bit stalky, but it's never failed me). The learnings from this module can be applied to any sort of pitch you're going for - sales, retailers, partnerships, investors even!
ELLE SALVATO
Creative Director & Founder, From The Clouds Creative.
BONUS MINI-CLASS
LICENSING FUNDAMENTALS
Ever thought about collaborating with Disney? Star Wars? Harry Potter? Vegemite? Barbie? Polly Pocket? Rugrats? There are so many wonderful worlds, stories & brands you can align with through licensing.
Licensing is a type of brand partnership, & one that you can tap into for incredible results, whether you're a licensee or licensor!
The Partnerships Masterclass gives you access to the wonderful brain of Elle Salvato, a licensing expert who has worked across most of the brands above. Elle has kindly provided a mini-class on brand licensing, answering the burning FAQ's from the community.
Elle's experience with licensing deals across Paramount, Target, Disney, Huggies & more is insanely valuable, & such an epic bonus to the course.
The Partnerships Masterclass is structured across 9 pre-recorded video modules, with a supporting workbook, supporting links & resources. Each module takes less than an hour to complete.
1: Foundations
2: Marketing Strategy
Partnerships work best when they're used regularly to drive growth. In this module, you'll learn how to incorporate partnerships into your wider marketing mix. We'll also talk through calendar mapping & budgeting.
3: Creative Ideation
Ever wanted to have an entire year of marketing ideas & campaign concepts planned out in advance? So did I. So, I'll share my framework for developing 12months of brilliant marketing campaigns in one go.
4: Identifying a Partner
Thankfully, this bit is far easier than finding true love on Tinder. I'll show you how to find your brands' perfect match(es), with some nifty tools, hacks & metrics to look out for.
5: Value & Assets
You're probably sitting on a goldmine of value, but how do you identify, create & communicate value to a potential partner? This module shares my framework for developing a win/win partnership that delivers results for both parties. You've got big goals & knowing what you bring to the table will help you achieve those goals quick, smart!
6: The Pitch
Let's do this! Module 6 is all about how to nail your outreach & relationship building in a way that increases your chances of a deal. I've got a game-changing hack for finding the contact details of ANY decision maker you need (it's a little bit stalky, but it's never failed me). The learnings from this module can be applied to any sort of pitch you're going for - sales, retailers, partnerships, investors even!
7: Win/Win Deals & Agreements
You got the first date, you've been courting & it's time to propose (a brand deal, of course). This module covers negotiation tactics that might surprise you, as well as simple contracts you can use to solidify your partnership. Yep, the masterclass also comes with a few contract templates you can use!
8: Amplifying a Campaign
You've secured an awesome partnership! Now, you'll want to get as many eyeballs on the campaign as possible. In Module 8, I'll show you how to find creative ways to promote your partnership for the best results.
9: Tracking & Reporting
You've made it! The very last module runs through some effective tools for establishing, tracking & sharing a successful campaign. Don't miss this step, either! What you implement from module 9 will inform your future partnerships, as well as solidify great relationships.
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Testimonials
Thank you so much for this course. Honestly, it’s been the best investment of my life. From the bottom of my heart it’s been totally worth it and really just something that I needed. I’m really excited - watch this space!
- Sandrine
The Partnerships Masterclass is one of the best investments I've made in my business as I had no prior experience in collaborations & partnerships. I can tell just how much effort Jess has put into making this masterclass incredibly valuable for all her students and I learnt SO much. It gave me inspiration for new ideas, it helped me plan out our year of campaigns, it helped me understand how much value we have to offer as a brand and even helped with my mindset around that too. It was amazing!
- Leanne
You’re a master at this and it’s been so valuable to have the opportunity to gain insights from you.
- Susan
Thank you so much for this course. It has been priceless! I have recommended this to so many friends. It’s been amazing...
You’re setting the right standard and the right formula of how to do it [partnerships] properly. I’ve been guessing - I’ve had some amazing collaborations [in the past] but honestly it’s been total busk - I had no idea what I was doing and whether it was fair. Going forward, now I know that I have the tools to work with partnerships.
- Patricia
LOVING the Partnerships Masterclass. My team have also commented on how much they appreciate learning new skills
- Ella
- Tori
Make money, reach customers & build authority with smart brand partnerships
Your Mentor
JESS RUHFUS
Your Mentor
JESS RUHFUS
"Collaborations definitely played a huge part in the role & the Barbie strategy...really what has given Barbie longevity in a toy industry where so many brands come in and out."
Lauren Pickering
Investment
UPFRONT
$875 AUD
PAYMENT PLAN
$299 AUD
PER MONTH x 3
Investment
$875 AUD
(or, pay $299 AUD per month for 3 months)
OPTIONAL 1:1 STRATEGY SESSION ADD-ON WITH JESS
The strategy in this course will help you
confidently build & execute brand partnerships for years to come.
BONUS MINI-CLASS
LICENSING FUNDAMENTALS
ELLE SALVATO
ABOUT THE MINI-CLASS
Ever thought about collaborating with Disney? Star Wars? Harry Potter? Vegemite? Artists? Barbie? Polly Pocket? Rugrats? The list goes on.
Licensing is one type of partnership, & one that your brand can tap into for incredible results (either as the licensee or licensor!) The Partnerships Masterclass gives you access to the wonderful brain of Elle Salvato, a licensing expert having worked across most of the brands above (& more like Target, Paramount & Huggies!)
Elle has kindly provided a mini-class on brand licensing, answering the burning FAQ's from the community.
FAQ's
How do I get a 1:1 strategy session with Jess?
The standalone course doesn't come with live or personalised mentoring, however you can opt for the mentorship add-on at checkout!
What is the time commitment?
Each module contains 1 - 3 short videos between 20mins - 1hour that you can complete at your own pace.
The approximate time investment is 12hours total, which includes time for your own brands development work campaign & pitch planning. I recommend dedicating 1.5hrs a week over 8 weeks.
Do I get access to all of the modules immediately?
Yes! The on-demand course means that you can complete the course at your own pace (i.e you can complete it in a *very jam-packed* day if you eat lunch at your desk haha)
I would like to offer partnerships as a service to our clients. Will this course help with that?
Yes! You'll benefit even more by coming to the course with 1 - 2 existing clients in mind, that you can use for some of the exercises & creative ideation.
Team members from one organisation can be added to the course for an organisational discount, get in touch with how many team members you would like to put forward & we can provide a quote.
I'm a marketer, will this course help me with my career?
What is the ROI for this course?
We are confident that alumni who put the Partnerships Masterclass framework into practice see significant return on investment.
Paid sponsorship style partnerships return anywhere between $3k-80k (depending on your brands size & value), meaning that monetary return is incredibly attractive.
From a marketing standpoint, collaborations can also help you reach hundreds of thousands of potential customers each year by leveraging currencies other than cash! So, what is it costing you to NOT use partnerships as part of your strategy? Likely tens of thousands of dollars each year.
Compare this to the cost of the course? The skills you develop continue to return for years to come.
What is the payment plan?
Please refer to the checkout page to view payment options.
I have another question about this course
Hit us up in the chatbox below!
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